Gym Athletes shouldn’t compromise on ‘Performance’ for ‘Style’ or ‘Fit’

We always strive to lead the pack of fitness wear brands. 

Lead in quality Lead in style Lead in customer happiness Lead in innovation 

That’s how we always differentiate ourselves from the brands that are already there in the market or the brands that will be launching in future. 

We show them, we are the ALPHA!

This is the story

SQUATWOLF was founded in 2016 by husband and wife duo in Dubai with a passion for fitness and fashion. 

Over the years, as they became more and more involved in fitness, the couple found them ourselves frustrated by how difficult it was to find best in class gym wear locally that could not only stand up to seriously intense workouts but also fits well and looks good. 

It was clear to them that many of the big brands were already offering best in class quality. Their designs, on the other hand, were pretty monotonous and their fits were done for masses. That’s when they got the idea for SQUATWOLF. 

The founders set out to challenge the status quo and offer gym wear for athletic bodies with the similar best in class quality that is also kicking it in the style department. 



  • High Performance Stretchable Fabric 
  • Moisture Wicking & Quick Dry 
  • Ultra-soft Performance Nylon 
  • Custom SQUAT WOLF Fabric 
  • 4-Way Stretch 
  • Friction-free Fine Stitch 
  • 100% Squat Proof 
  • High-Waisted 
  • Snug Fit Leggings 


  • The brand is the fastest growing in fitness clothing Industry
  • More than 120 customers in different countries 
  • Premium brand and top five fitnessbrand worldwide
  • Compound Annual Growth Rate (CAGR) of 458%
  • Comes with new design every 6 weeks NPS
  • Net Promoter Score 70+ Less than 3% return worldwide Top quality and design
  • Improve your category and store assortment with our Premium Brand
  • Get marketing and salessupport for increased turnover

In mid of 2019 to the start of 2020, we had a pilot project and sold for approximately NOK 5 million from one sales channel in Norway. After this succsess we would like to handpick the right resellers to represent SW for the Nordic market. Apply today!

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.